2019年10月6日 星期日

削骨 The myth of profiteering in the medical beauty industry: the company absorbs 1 billion gross profit per year, comparable to Maotai

financial Release time: 09-2707:44Beijing Fuhua Innovation and Technology Development Co., Ltd. Source: Financial website Author: learn some investment Beauty is important, and discovering the beauty of the eyes is more important! Recently, a 19-year-old female college student, who had a hyaluronic acid in Chongqing "Ime Shijia Medical Beauty", spent 980 yuan to enjoy a beauty project of 19560 yuan, originally to make herself beautiful. Unexpectedly, one shot went down, causing Xiao Chen’s right eye to be blind and incurable. The reason is that the hyaluronic acid injected from the tip of the nose blocks the blood vessels in the eye. Have you obtained relevant qualifications? Is the injected product a qualified product? For these problems, the person in charge of the beauty salon is not willing to talk more. It is only stressed that they will not evade the corresponding legal responsibilities, which makes it difficult for Xiao Chen’s family to accept. Incident Hospital - "Ime Family Medical Beauty" Hyaluronic acid, also known as hyaluronic acid, is an indispensable element of the human body. The amount of hyaluronic acid directly determines the visual age of the skin. Loss of hyaluronic acid, the skin will quickly dry, relax, and aging. Big S mentioned in her book "Beauty King 2": "The female star can't live without hyaluronic acid." It’s not just that the big S is alive with hyaluronic acid. The net red and stars that eat on the face can be more and more beautiful, even “reverse growth”, and the medical and beauty institutions “have no help”. Lipstick, Li Jiaqi "This is an era of looking at the face", "face value is justice", "long look good and youth." “Yanyuan Economy” has become the fourth largest service industry after real estate, automobile sales and tourism. No.1 The myth of profiteering in the medical beauty industry The net red face is vibrating, the small fresh meat continues to dominate, while the industry and capital are accelerating in the medical and aesthetic industry. In the medical and beauty industry business model, the upstream is a material manufacturer, which sells beauty products to beauty salons, cosmetic hospitals and other medical institutions through agents. The Internet Medical Beauty Platform charges advertising fees for connecting consumers and medical institutions. Medical and aesthetic institutions provide services to consumers and charge for surgery and materials. The upstream raw material has a high threshold and higher yield, and the hyaluronic acid can have a gross profit margin of over 90%. With the hyaluronic acid to make a home, the "Huaxi Biological", which sells the red lipstick of the Forbidden City, will soon be listed on the Kechuang board and become the "first stock of medical beauty." The material of the palace lipstick is Hua Xi's hyaluronic acid. In 2018, Huaxi Bio realized revenue of nearly 1.3 billion yuan, net profit of 424 million yuan, and gross profit margin of nearly 80%. The industry evaluation is "comparable to Maotai and other enterprises." Medical and aesthetic institutions are extremely fragmented and fiercely competitive, with high revenue growth and high gross profit, but face huge marketing costs. Yixing Medical Beauty was established in October 2009 and is controlled by Chen Guoxiong and Chen Guoxing, one of the “four major medical families” in Putian. In 2017, Yixing Medical and Beauty's comprehensive gross profit margin was 53.3%, and its comprehensive net profit margin was only 11%. The high marketing cost is the main reason for the low net profit margin of medical and aesthetic institutions. It is worth mentioning that in 2017, Yixing Medical and Beauty gained more than 1 billion yuan in revenue from 14 hospitals, and its ability to absorb gold was amazing. With the medical beauty APP as a new type of diversion service provider, it has become the dual label of “Internet” and “profiteering” and has gained more and more attention from capital. The “big and small” competition pattern of the medical beauty APP community has been formed. They are: new oxygen, more beautiful, beautiful, beautiful, beautiful, beautiful artifacts. In May 2019, the new oxygen officially went public in the United States, and the first Internet medical beauty was born. On the day of the listing, Xinhua issued 13 million ADS at a price of US$13.8 per share, and finally closed at US$18.2. The first day of the listing rose by 31.88%. New Oxygen APP Home No.2 Plastic surgeon with a monthly income of 100,000 However, in China, the medical and beauty industry lacks customers, not capital, but talent. According to reports, there are more than 5,600 regular medical institutions, but only 3,000-4,000 certified doctors. This means that on average, a formal medical beauty agency is not equipped with a qualified doctor. A good plastic surgeon needs at least 10 years of surgical foundation. In addition, it requires art cells and aesthetics. High demands make the plastic surgeon's high salary. "The hospital's dean's monthly salary of 300,000-400,000 is normal. The chief surgeon has a monthly income of 100,000. The plastic surgeons with an annual income of tens of millions exist, far higher than other industry doctors. Even the consultants have a monthly income of 50,000-100,000. There are also many." Insiders revealed. Plastic Surgeon - Zhu Xiaobo Zhu Xiaobo has nearly 100,000 fans on the new oxygen app, which is very popular among users. People are handsome, and they are the doctors of many stars and net red. Zhu Xiaobo also serves as the business dean of Wang Sicong's "Lemon Medicine" and is the designated expert of Wang Sicong Artists Brokerage Co., specializing in nose shaping. "Wang Sicong, who is playing iron, the net of running water," countless national husbands have begun to create their own beauty. In 2017, Wang Sicong opened the medical beauty clinic “Lemon Yue”, and “Lemon Beauty” is its extension brand. The co-founders are Wang Sicong, Gan Wei and Qin Yu. Zhu Xiaobo graduated from Nanjing Medical University with a major in plastic surgery. During his college years, he was deeply influenced by plastic surgery. He has been in business for ten years and has gone abroad for many times. His titles are even more numerous, "New Oxygen's most influential doctors", "Top Ten Outstanding Young Doctors", "Most, Valued Young Doctors in China, Japan and Korea Plastic Surgery Summit Forum", Star Dean Wait. No.3 Yan value economy ice and fire Under the face of the economy, cosmetic surgery is nothing new. From stars to ordinary students, in order to become more beautiful, they began to invest in themselves. A male friend who spent 70,000 yuan on hair transplant said: "I don't grow hair, I am confident. In the future, I might be promoted and raised, become a general manager, become a CEO, and greet Bai Fumei." “4 million cosmetic women”, “the face of a building”, Wu Xiaochen, a cosmetic man, is a determined plastic lover. Even the doctor told her "You are perfect." I want to make the beauty of the frozen age happen, and medical beauty has become her attitude. Heart of beauty in everyone. However, it is not worth the loss to risk the life of the plastic surgery ~ ~ Super Queen Bay, because of the death of the plastic surgery to enjoy the age of 24, so far regrettable. Originally wanted to make the skin smoother and more tender, the result was 10 years old after the needle surface; originally wanted to cut a double eyelid, the results found that the two double eyelids are different in width; originally wanted to have a nose, the result is a big and small. In January of this year, the 19-year-old Guizhou girl even died unexpectedly during the rhinoplasty process, which is embarrassing. Learn to invest in the beauty of the people to wake up: love the United States, the first safety, plastic surgery is too blind, two lines of tears after surgery! END China has become the fastest growing country in the global medical and beauty industry, forming the second largest cosmetic market after the United States. It is estimated that it will exceed 250 billion in 2020, but the number of black clinics in China has exceeded 60,000, which is six times that of regular clinics. The prevalence of small workshops, the circulation of medical and aesthetic drugs, and the irregular regulation of plastic surgeons are all to be improved. "I like you, starting with the value of the face, being trapped in talent, loyal to the character." The appearance is important, the heart is more reliable, and the face is not as good as the whole heart. related search Micro-shaping Plastic surgery prospects Wuhan yesstar is not good

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